Driving the next era of electric mobility
Blackwell Motors
Reimagining a heritage brand for the EV generation
- BRAND IDENTITY
- UI–UX DESIGN
- STRATEGY
- RESPONSIVE WEB DESIGN
- CONTENT
- DEVELOPMENT
Driving the next era of electric mobility
Blackwell Motors
Reimagining a heritage brand for the EV generation
- BRAND IDENTITY
- UI–UX DESIGN
- STRATEGY
- RESPONSIVE WEB DESIGN
- CONTENT
- DEVELOPMENT
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Blackwell
Project Type
E-Mobility brand launch
Released
Jun 19, 2025
Technology
- GSAP
- Framer
- Next.js
- WebGL
- React
- Java
Timeframe
13 weeks
A Nordic design house, entered the e-bike market with the Aspen® 877, a lightweight gravel e-bike.
A digital ecosystem for Lindholm’s flagship e-bike.
Brief
Launch Aspen® 877 with identity, website, and campaign.
Create® was tasked with brand identity design, a product site with a 360° viewer, campaign films, social activations, and an e-commerce-ready platform for global pre-orders.
Challenge
Escape the spec-sheet trap.
Most e-bike marketing is rooted in technical comparison: watts, charge times, durability. Lindholm wanted Aspen to transcend utility and be seen as an urban design icon. The challenge was to create cultural desirability while staying credible.
Solution
Position Aspen as design-led urban independence.
We created a minimal yet dynamic identity inspired by Scandinavian design. The website featured a 360° interactive bike viewer, immersive photography, and seamless checkout.
Results
A cultural launch thatredefined an gravel e-bike
Aspen® 877 sold out in 48 hours, becoming Lindholm’s fastest-selling product line. The campaign surpassed 2M impressions globally, turning Aspen into a symbol of modern mobility.
36 hrs
PRE-ORDERS
+62%
PAGE ENGAGEMENT
2.3M
CAMPAIGN REACH
5.1%
CONVERSIONS
Credits
A close collaboration between Create’s design, content, and motion teams.
A close collaboration between Create’s design, content, and motion teams.
Marco Rossi
PROJECT LEAD
Elena Chen
DESIGN DIRECTOR
Matt Würthenberg
SENIOR DESIGNER
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